Altus Dynamics Blog

Microsoft Dynamics CRM Global Revenue Rankings

Posted by Chris Carre on Jun 3, 2014 4:30:00 PM

According to the latest Gartner report, Microsoft’s CRM revenue experienced a growth of 23% going from $1.1 to $1.3 billion in 2013. From conversations we have had with the market and our own customers have noticed very specific reasons for organizations selecting Microsoft Dynamics CRM which may go some way to explaining the strong growth numbers over some of the other top competitors. With Microsoft Dynamics CRM you get a very flexible solution that can be customized to your organizations unique requirements, but it also offers out of the box connections to the rest of the Microsoft product suite. One particular point of differentiation that Microsoft offers over purely Cloud based solutions like Salesforce, is flexibility in deployment options. Microsoft does offer cloud CRM but particularly in the public sector we find that organizations don’t feel comfortable housing their data in the US – thus an on premise or privately hosted CRM system is much more appropriate for them. Lastly, Microsoft Dynamics CRM is available at a discounted price for public sector organizations which allows them to gain the benefits of the solution without a large budget outlay.

The worldwide CRM market hit $20.4 billion in 2013, up 13.7% from 2012, with the top five vendors (salesforce.com, SAP, Oracle, Microsoft, and IBM) accounting for 50% of the worldwide revenue. Microsoft, although growing have remained in fourth place for the past three consecutive years. Geographically, more than half of the world market in CRM revenue was generated in North America, with the largest industries being communications, media and IT.

Company 2011 Revenue
in Millions
2011 – 2012
Growth (%)
2012 Revenue
in Millions
2012 – 2013
Growth (%)
2013 Revenue
in Millions
Salesforce

2,004.6

26

2,525.6

30.3

3,290.3

SAP

2,325.1

0.1

2,327.1

12.7

2,621.5

Oracle

1,870

7.8

2,015.2

4.0

2,096.5

Microsoft

900.9

25.9

1,134

22.8

1,392.4

IBM

465.6

39.4

649.1

22.0

792.1

Source:
Gartner 2011 figures - http://www.zdnet.com/sorting-out-microsofts-dynamics-crm-revenue-7000014959/
Gartner 2012/13 figures - http://msdynamicsworld.com/story/gartner-estimates-microsoft-dynamics-crm-revenue-23-percent-2013

This increase in CRM revenue is being driven by Software as a Service (SaaS) which represented over 41% of the total CRM software revenue in 2013. This demand is being driven by organizations of all sizes looking for easier-to-deploy alternatives to replace legacy systems and to gain net-new functionality. Cloud/SaaS deployments have been more mature in the North American market due to customer retention and acquisition. Although, Western Europe, Asia/Pacific and Greater China all reached double-digit CRM growth rates in 2013 as well. However, Asia/Pacific and Greater China are far from maturing and are being impacted by the slowing macro economy and the depreciation of their local currencies.

Dynamics CRM’s growth rate in both 2011-2012 and 2012-2013 was much higher than Oracles and SAPs combined growth rates. This is encouraging to see that not only is the CRM worldwide market increasing but Microsoft’s growth is outpacing the market as they begin to play an even larger role in the increased CRM worldwide revenue and demand. Even with an increased focus and demand for Microsoft Dynamics CRM, Microsoft’s Dynamics NAV software has still seen the highest growth rate out of all of Microsoft’s Dynamics software. For more information about the Dynamics NAV 2013 growth, see our news update about it here

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This Post Was Written By Chris Carre
Chris Carre is our in house Dynamics CRM Specialist, who is Microsoft Dynamics CRM Customization & Configuration certified as well as Microsoft Dynamics CRM Applications certified. He’s been with Sparkrock now for over 2 years, and just recently won our company's Integrity Award.
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