Altus Dynamics Blog

Microsoft Dynamics CRM 2015 Has Plenty Of Appeal For Non-Profits

Posted by Melissa Alvares on Oct 1, 2014 10:19:00 AM

Microsoft is providing solutions that enable fundraisers, campaign Marketing_Calendar_CRM_2015_LinkedInmanagers and other departments to deliver amazing constituent experiences – together. With the release of Dynamics CRM 2015 Microsoft has focused on breaking down the silos between Marketing, Sales, Customer Service and Social Communication. They also continue to deepen Dynamics CRM’s inter-operability with other leading Microsoft applications such as Office 365, Lync, Yammer, Skype and SharePoint.

Unlike vendors that want to separate businesses by selling them countless different clouds and solutions, we have designed Microsoft Dynamics CRM to facilitate the kind of collaboration that businesses need to thrive and grow,” said Bob Stutz, corporate vice president, Microsoft Dynamics CRM.

This release is designed to enhance the collaboration across the organization and meet the needs of evolving organizations and their constituents.


At Altus Dynamics we know our customers in the non-profit and public sector will benefit immensely from the new campaign management and social listening features coming in Dynamics CRM 2015,” comments James Faw, CTO at, Altus Dynamics. “It will break down operational and solution silos and create a more cohesive understanding of the success drivers throughout the organization.” 

Email_Blast_CRM_2015_LinkedInNew campaign features such as email templates, drag and drop email components, as well as A/B and split testing offer more built in email marketing tools for campaign managers, allow them to eliminate some third party tools and work more efficiently within one product. This will also give them better campaign reporting options and an overall better picture of campaign success and performance.

Microsoft’s in-built Social Listening tool is something our non-profit/ public sector clients will also love. Organizations can monitor their social activity within Dynamics CRM, pulling information from Twitter, Facebook, Blogs, and other social networks. Within Dynamics CRM, you will see what people are saying about your organization and gain social insight by narrowing data sets by location or social network in 19 different languages from all over the world! Building on that theme, it was recently announced that Dynamics CRM Online is now available for purchase in more than 65 markets worldwide and they expect to reach over 130 markets in 44 languages by the end of calendar year 2014. This is a huge plus for global non-profits allowing them to use one system throughout the entire organization containing all the same information just offered in a variety of languages for remote sites.

Technology plays an important role in allowing organizations to engage effectively with their constituents. Dynamics CRM 2015 will help organizations link their funders, member managers, student recruiters, campaign managers, service teams etc with the insights they need to deliver amazing experiences and add real value to the work carried out in their communities.” adds Colin Dickinson, CEO and Managing Partner at Altus Dynamics.



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This Post Was Written By Melissa Alvares
Melissa truly believes that technology can change the world for the better, and loves that she gets to see that in action every day at Sparkrock. She’s been involved in building computer labs and teaching technology skills in rural Rwanda and Uganda, and locally is a regular volunteer at the Daily Bread Food Bank and mentoring new immigrants through the Toronto Region Immigrant Employment Council (TRIEC)