Altus Dynamics Blog

Fight the Steady Decline of Canadian Donors with Donation Management Software

Posted by Nicola Dickinson on Mar 31, 2015 11:58:00 AM

Decline_718Non-profits are an important and growing part of Canada, accounting for 8% of our economy. Due to the aging population and an increase in diversity, the Canadian economy is becoming more service oriented – so Canadians are demanding more social services, more recreation and culture, and more public services such as poverty alleviation.

As this sector continues to grow, it’s going to need more financing and more resources.

Non-profits get their money from a few primary sources; government funding and donations being two of them. Donations, through people like you and me, are crucial to non-profits being able to continue to do the work that they do within our communities.

Over the past few decades, research has shown a decline in donations. One of the reasons for this decline is the aging population investing more into their retirements and therefore less towards non-profits. Along these same lines, the younger population isn’t replacing these older donors as quickly – leading to a steady decline in donors.

With these worrisome trends in mind, there are a number of ways non-profits can help boost donations from their communities.

One thing being done is by Imagine Canada, who are promoting a Stretch Tax Credit for Charitable Giving. This tax credit is designed to help Canadians stretch their giving over time for an increased federal charitable tax credit.

Another thing non-profits can do to help boost donations is invest in a proper donation management tool. With the right tool, your organization would be able to have better insight into where donations are coming from, what amounts, how often, etc. These reporting capabilities can then tell you what your most successful campaigns are and help guide you into running more successful campaigns in the future. A donation management tool can also help boost donor retention and boost donation amounts as well.

As a software company who deals exclusively with the non-profit and public sector market, our job as an organization is to give you the tools you need to better help your communities. With our affordable donation management tool your organization could begin the turn around on these worrisome Canadians trends.

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This Post Was Written By Nicola Dickinson
Nicola Dickinson is a Founding Partner at Sparkrock. She formed Sparkrock with a vision and mandate to deliver award-winning, meaningful and affordable technology solutions exclusively for the non-profit and public sector. With a passion for assisting non-profit and public sector, she provides true value by being an active member of the non-profit community.
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