Today, the majority of non-profits and public sector organizations aren’t too familiar with all the benefits Customer Relationship Management aka CRM can offer them. Of course, everyone knows it provides great sales automation or marketing, but those features don’t exactly resonate with a non-profit.
CRM is a broadly recognized, widely-implemented strategy for managing and nurturing a company’s interactions with clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processes. Once simply a label for a category of software tools, today, it generally denotes a company-wide business strategy embracing all client-facing departments and even beyond. When an implementation is effective, people, processes, and technology work in synergy to increase profitability, and reduce operational costs.”
After reading this I immediately began to think of all the possibilities for a non-profit or public sector organization. CRM is more than a tool for sales automation and marketing. In fact, I believe there are endless possibilities with CRM for non-profits and public sector organizations.
Microsoft CRM is a platform creating business process synergies and technical strategy for organizations enabling them to manage, track and build relationships with employees, members, students, constituents and volunteers, track programs and services, schedule facilities, or raise revenues and donations and much more. The possibilities are endless. The good news, Microsoft is committed to the non-profit sector. In fact, Microsoft continues to release information on how CRM relates to non-profits and with the right partner, can provide meaningful functionality – view a presentation from slideshare.
To conclude, CRM is definitely here to stay and the opportunity for Non-profits and public sector organizations is immense. The backing from Microsoft only solidifies why CRM makes sense. The key is to find the right partner that understands not only CRM but more importantly, the non-profit and public sectors.