In September of 1995 the first (and only) French language Collège in Northern Ontario, Collège Boréal, officially opened. Since then the Collège has grown and expanded – more students, more faculty, more events, etc. Up until now they have been manually managing the organization’s members, donors and event information in Microsoft Excel, which was becoming very challenging and extremely time consuming to manage. And with the new Canadian Anti-Spam Legislation (CASL), it was the final push they needed to start investigating a customer relationship management system.
Collège Boréal approached Altus Dynamics in early 2014, looking for a solution that could be implemented quickly and would give them a much more efficient process at managing constituent information. They also needed a fast implementation due to the new CASL legislation coming into effect in 2014. This new legislation requires audit trails and recipient consent to be tracked through an email marketing system. Dynamics CRM 2013, with the CoreMotives add-on and the Altus Dynamics ‘Fast Start’ implementation process were selected as the right tools to satisfy these requirements. Dynamics CRM 2013 will give them the powerful capabilities to manage their accounts and contact information, as well as marketing, and (in phase two) event and donor management.
“With Altus Dynamics Fast Start we are able to get Collège Boréal live on our CRM solution in a very short time period” comments James Faw, CTO at Altus Dynamics. “We’ll start implementing our CRM solution in July 2014 and the product will be live by the end of August – allowing Collège Boréal to meet the project objectives as soon as possible,” adds Faw.
CoreMotives, the email marketing solution used by Altus Dynamics, was selected and purchased by Collège Boréal as their new email marketing tool. They made the decision to go with CoreMotives because it not only has the capability to manage CASL requirements, but it also integrates seamlessly into Dynamics CRM 2013. With this, Collège Boréal will have a CASL compliant integrated solution and it will be live in less than two months’ time.
Learn more about Collège Boréal by visiting their website.