The presence of Social Media within the Non -Profit sector presents several challenges and opportunities. Organizations today are under pressure to connect with and engage their members within quality and easy-accessible mediums. To start, the immediacy of information must be gathered, analyzed and interpreted into an ongoing strategy to engage their stakeholders. It is through the nurturing of these relationships that social media has become an easier and more effective initiative with direct results. But exactly who is taking advantage of these opportunities?
A quick look through the numbers shows that non-profits are eager to adopt new social media strategies. In fact, the relative low cost of applications and social media resources make it an even more attractive and powerful tool to add to their toolbox. The survey is comprised of 81 Canadian non-profits representing industry/trade, professional, charity and special interest groups.
• 86% indicated they currently have or expect to have a social media presence within the
next 3 years
• 49% are already actively using one or more social media tools
• 20% are in the planning phases
Why Social Media?
A main driver and core foundation behind taking advantage of Social Media is engagement. Being able to directly engage a single reader by selecting them from a massive audience is the exact type of platform non-profits have been looking for. With the advent of Social Media, engagement, community building and lines of communication have never been easier to approach, nor more rewarding. Social Media allows for each individual organization to become a tribe waiting to be brought to life by its members. To stay up to speed with the latest industry news, tips and tricks, be sure to follow us on Twitter.
To learn more, download the full report by clicking here.