Now that it’s nearly halfway through December, you have probably started to feel "the wave" at your nonprofit.
The wave of donors – new and current – coming into your organization and contributing to help you meet your year-end objectives. It is estimated that $30 billion is donated to North American charities during the last two days of December alone. Many nonprofits receive almost half –or more– of their annual donations in the last few weeks of the year. And you were ready for them, as you are every year. You prepared for #GivingTuesday, wrote thank you letters, and created a differentiated year-end campaign. But what do you plan to do after the holiday giving season? How can you keep the holiday giving spirit all year round?
Use technology! With the proper systems in place during the holiday season, you can make it easy for donors to give in the future.
To help you keep up the holiday momentum, check out our webcast “Beyond Year’s End: Donor Engagement Strategies for Extending Holiday Giving” to see how you can:
- Collect rich, relevant data about your donors now, so you can build better communication in the future
- Identify your donors’ giving preferences, allowing you to predict future donation behaviour
- Leverage best practices for integrating social media into your donor communication plans
- Create holiday donation reporting that can better analyze and predict year-round giving
Click below to download the webcast: