When Altus Dynamics was founded over 10 years ago, its focus was on providing financial management and ERP solutions for clients such as Waterloo Catholic District School Board and the Vancouver Olympics. Over the years that offering expanded to include specific functionality created by Altus Dynamics to meet the needs of the non-profit and public sector as well as SharePoint-based employee portals. However it has been the CRM practice that has undergone the greatest expansion in the last number of years. The flexibility and continued development of the platform by Microsoft, now used in over 40,000 organizations worldwide, has opened the door to a wide range of applications and opportunities as well as demonstrated to customers the power of this constituent relationship management solution.
It has been a very busy year for the CRM practice at Altus Dynamics. The customer base has increase 64% with revenues growing by over 20% year on year. New solutions have been developed and deployed including advanced member, training and registration management and the latest offering for the non-profit sector Altus Dynamics Donor Engage. Professional services have also grown, with the team at Altus Dynamics providing consultancy services to an ever expanding list of clients.
One of the recent additions to the Dynamics CRM customer list is Right To Play International, a non-profit focused on using the power of sport to enhance the lives of disadvantaged children, in a similar vein to Canadian Tire Jumpstart, also an Altus Dynamics customer. An important element of their business is managing and awarding grants to various bodies. Altus Dynamics provided consulting services around the solution specification and recommendations as well as the development of their soon to be launched grants management solution, built inside Microsoft Dynamics CRM.
Moving from the non-profit to the social services sector, Brampton Caledon Community Living (BCCL) is another CRM customer added recently. Community Living groups have long been users of Altus Dynamics accounting and financial management software, not to mention employee self-service portals. Leveraging the power of Dynamics CRM for enhanced constituent management is a relatively new departure in this sector and once live BCCL will have an advanced client management solution to handle all of the information around the users of their services.
“During the selection process, it came down to ourselves and AIMS who have a vertically focused solution for social services. Our experience in the social services sector as well as our awarding winning Dynamics CRM expertise carried the day for us” commented Altus Dynamics CEO, Colin Dickinson.
The continued development of the platform by Microsoft as well as enhancements to specific Altus Dynamics intellectual property will result in increasing opportunity for customer, revenue and company growth in the long term.
“We see Dynamics CRM as a key tool for growth in the long term. More and more we’re being asked for solutions that can provide a very broad range of functionality and flexibility. CRM fits that bill. And with the integration of tools like Lync and Yammer as well as seamless connectors to the wider Dynamics family such as our Dynamics NAV-based ERP offerings, the potential to offer solutions aligned with a customer’s Microsoft-centric IT strategy are growing”, concludes Dickinson.